Bubble named actress Leighton Meester as its first global brand ambassador. The partnership kicks off with the launch of Bubble’s first-ever 360 brand campaign, “Radical Joy,” a bold, colorful, and fun celebration of skincare.

Shai Eisenman, founder and CEO of Bubble, commented, 

“With Radical Joy, we’re showing that fun and high-performance skincare don’t have to be mutually exclusive. We’ve always believed that joyful, efficacious skincare should be for everyone, and that’s exactly what Leighton represents. She’s aspirational yet relatable, and brings this campaign to life in the most authentic way.”

At the heart of Radical Joy is a powerful message: skincare can be both premium and playful. 

Actress Leighton Meester said, 

“Bubble proves that skincare can be powerful without being overly complicated. Their mission to make effective skincare accessible to everyone really resonated with me. I hope this campaign inspires people to find a little more joy in their daily routine.”

As global ambassador, Meester will be featured across social, digital, out-of-home, and retail channels, helping bring Radical Joy to life at every touchpoint. 

Leighton will promote her favorite products, including Soft Launch Hydrating Cream Cleaner, Cosmic Silk Hydrating Milky Toner, Day Dream Tone & Texture Serum, Water Slide Hydration Boosting Serum, Slam Dunk Hydrating Moisturizer, and Talk Back Lip Serum.

The campaign reinforces Bubble’s mission to make high-quality skincare feel accessible, joyful, and anything but ordinary, with Meester embodying the perfect balance of aspirational and approachable that defines the brand.

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